Artists are concerned about Adobe Illustrator's new AI features

Adobe Illustrator text-to-vector
(Image credit: Adobe)

Adobe just demoed a bunch of new features for its Creative Cloud software at its annual MAX conference in Los Angeles, and most of them involve, yep, AI. In particular, the new tools for Adobe Illustrator are designed to speed up workflows – but over on Twitter (still not calling it X, sorry), artists and designers are airing concerns about the new tech.

One of the major new Illustrator features is Text to Vector, a vector-based take on text-to-image generation. Using a simple text prompt, users can generate a wide array of "professional" vectors. But some artists are seeing this as yet another assault on their creative profession – and indeed their reason for using Illustrator in the first place. (Check out our roundup of the new Illustrator features announced at Adobe MAX 2023.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.