The new Instagram logo and font are dividing the internet

Just last week, Instagram users noticed that the app icon had randomly become a lot brighter. Well, now we know why – it's all part of Instagram's biggest rebrand in years. But it seems the internet is torn over the platform's new look.

Meta-owned Instagram has revealed a new visual identity comprising of a brand new bespoke typeface, and the aforementioned brighter logo. Perhaps the most notable change is the new wordmark, now rendered in the 'Instagram Sans' typeface. (Looking for more inspiration? Check out the best free fonts.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.