People aren't loving Instagram's bright new app icon

Instagram logo
The 'new' Instagram logo (Image credit: Instagram)

When a logo sits on millions of users' home screens, you can bet that not even the slightest change will go unnoticed. Instagram appears to have rolled out a slightly updated icon design – and it seems some users are, just like The Weeknd, blinded by the lights.

It looks like the Meta-owned app's new icon is essentially a brighter version of the previous design, with the vibrancy of the gradient behind the logo turned up a notch (or three). But some users – and some smartphones – aren't handling the change well. Looking for logo inspiration? Check out the best logos of all time.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.