Confused by Instagram Reels? You’re not the only one

When it comes to video, Instagram has become a pretty confusing place of late. With the introduction of Reels last summer, there's now a grand total of four(!) places to post video on the platform, and users have made no secret of their confusion. Now, the head of Instagram has admitted he isn't pleased with situation – and promises big changes are on the way.

Speaking on The Verge's Decoder podcast, Adam Mosseri said he's "not yet happy" with the Reels, and admitted that rival platform TikTok is way ahead. While there are a few ways of customising your bio (such as changing your Instagram font), Mosseri says the company plans to add more creative options specifically for video, such as original filters and effects. Update: Instagram has since doubled down on its introduction of Reels. See what's new in Instagram Reels

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.