Instagram's going all in on Reels (whether you like it or not)

Instagram Reels updates
(Image credit: Meta)

It's not easy being one of the world's biggest social media platforms. You've got to keep tweaking the formula to stay relevant for new audiences and against new competitors, but every change risks alienating some of those who use the app. Instagram's been alienating stills photographers for some time buy betting big on video – particularly its TikTok-inspired Reels. But the social media giant has clearly decided this is where its future lies.

It's just announced a raft of updates for Reels, which is going to make them even more ubiquitous. Almost all video posts will now automatically be shared in the Reels format whether users like it or not. And, unless you opt out, people will be able to use any of your public posts (including still images) in their own Reels. If you're a creative who uses Instagram to promote your work but haven't yet adopted Reels, now might be the time to get started with our Instagram Reels tutorial. Or if you've decided that you've had enough altogether, see how to delete an Instagram account.  

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.