Instagram updates change how brands tell stories

Instagram's Stories Highlights

Instagram is rolling out profile changes in what it has described as the biggest update to the platform since 2013, adding two new features aimed squarely at brands – Stories Highlights and Stories Archive.

Both are part of a redesign that aims to make Instagram Stories more useful to brands and other users.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.