Is this the world's most costly yellow circle?

Logo battles between brands can get ugly – and they also get hugely expensive. Germany's Lidl has won a high-profile case against Tesco, and the decision could cost Britain's biggest supermarket operator dearly.

At issue was Tesco's use of what might seem a very simple design involving a yellow circle on a blue background, but the colours and shape bear a notable resemblance to the Lidl logo (see our guide to how to design a logo for tips for your own work).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.