Malaysian tourism logo sparks social media furore

Visit Malaysia 2020 and cartoon graphics of animals wearing sunglasses

A new logo for the Malaysian tourism ministry has come under fire from designers online thanks to what many have cited as an amateurish look. The Visit Malaysia 2020 logo design (above) was created in-house by a member of the Malaysian tourism ministry for free.

Tailored towards attracting the attention of 36 million potential tourists, the logo mixes landmarks such as the Petronas Towers with comical graphics of native wildlife wearing sunglasses. These elements are incorporated into the Visit Malaysia 2020 name, along with the campaign's slogan: "Travel. Enjoy. Respect."

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.