The McDonald's Big Mac finally achieves celebrity status in ingenious ad

McDonald's Big Mac signature
(Image credit: McDonald's)

McDonald’s' Big Mac is one of the world's best known and most iconic fast-food products. It's so iconic it has its own museum (at a McDonald's in North Huntingdon) and it's even used to measure currencies' purchasing power via the Economist's annual Big Mac Index.

Now, more than half a century after its creation, the world's most famous burger has achieved true celebrity status. It has an autograph. And the project is another example of the creativity of McDonald's marketing campaigns.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.