Bold new 2026 Winter Olympics logo is the first of its kind

Few things get the graphic design world talking as much as a new Olympic logo. But when it comes to the brand new symbol for the 2026 Winter Olympics, it isn't just the design itself that's proving a talking point. The selection process was also unconventional this time around, with the public choosing the final design.

For the first time in history, the the decision was put to the people, with over 871,000 votes cast between two shortlisted designs. Over 75 per cent of the audience selected the winning design, 'Futura' (below), featuring a stylised '26'. (If you're looking for more inspiration, check out our logo design guide.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.