I'm intrigued by what this new Nikon logo could mean

Logo design is an essential part of branding, and for serious brands, every variation and design tweak has a purpose and meaning. It's understandable then that the photography world is now poring over a mysterious new Nikon logo that the company has just trademarked in Japan.

It's by no means the most sophisticated or attractive logo design. In fact, it's pretty ugly. But the big question is, what's it for? It shows a camera with the shape most usually used to represent video, ringed by an arrow that partly comprises broken yellow lines. The usage descriptions in the application are very much on the vague side, generating even more intrigue. Could it mean we have a new device for our list of the best cameras?

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.