Netflix 'steals' from luxury brands in clever ad campaign

Promotional posters for the Netflix show Lupin
(Image credit: Netflix)

Netflix has released an ad campaign that recreates the luxe look of famous fashion brands to promote the final season of its hit show Lupin. The clever posters give the illusion that valuable accessories have been stolen from the models without a trace, presumably snatched by master thief, and star of the show, Assane Diop.

The crafty campaign expertly steals the identity of several luxury brands, transforming them into a playful promo that hides in plain sight – just in time for Paris Fashion Week. (If you're after more clever fashion branding, check out our collection of the best fashion logos). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.