Xiaomi’s new logo is pretty ridiculous (and so was the reveal)

Chinese tech brand Xiaomi is certainly one for experimentation. From transparent TVs to USB-powered fish tanks (seriously), the company is known for its weird and wonderful gadgets. But if you were expecting its new logo, revealed at the company's 'Mega Launch Event', to be as innovative as its products, prepare for disappointment.

In a 20-minute presentation, Xiaomi revealed a "brand new" logo – which is basically its old logo with slightly rounder edges (insert joke about the company cutting corners). Let's just say, the new design isn't exactly logo inspiration goals.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.