Does the new Disney Junior logo take simplification too far?

Disney has submitted an application to trademark a new Disney Junior logo, and fans have concerns. Where are Mickey's ears? Where's the colour? In fact, where is 75% of the television network's name?

In a much simplified design, the logo abbreviates the network to Djr, while a simple full stop is all that remains of the characterful Mickey-eared dot over the 'i' in the current logotype. And while the Disney ‘D’ remains instantly recognisable, fans aren't feeling the stripped down styling. It won't go down as one of the best Disney logos of all time.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.