Does the new Disney Junior logo take simplification too far?

Disney has submitted an application to trademark a new Disney Junior logo, and fans have concerns. Where are Mickey's ears? Where's the colour? In fact, where is 75% of the television network's name?

In a much simplified design, the logo abbreviates the network to Djr, while a simple full stop is all that remains of the characterful Mickey-eared dot over the 'i' in the current logotype. And while the Disney ‘D’ remains instantly recognisable, fans aren't feeling the stripped down styling. It won't go down as one of the best Disney logos of all time.

Disney Junior logo that reads DJr

The logo design submitted to the USPTO (Image credit: Walt Disney Company)

The Disney Junior logo has already been simplified (remember the rainbow lettering and yellow and purple ears of the Playhouse Disney logo?) and is often used without the Mickey colours, following a trend we've seen in branding in general. But some fans think the new design, which was submitted to the United States Patent and Trademark Office on 24 January, is taking things too far.

Disney Junior logo

The Disney Junior logo we know and love (Image credit: Walt Disney Company)

Some welcomed the design when it was shared by the fan account, DTVA News, on, saying it was about time the network had a rebrand. But others were less sympathetic. "Yet another example of oversimplified logos," one person wrote. "Having the Disney D without the Mickey Mouse ear looks weird to me. Its omission is especially odd here because it could've worked as the dot on the J in junior," someone else wrote." Others still miss the Playhouse Disney logo.

Playhouse Disney logo

Playhouse Disney was rebranded as Disney Junior in 2011 (Image credit: Walt Disney Company)

It it provides some reassurance, I think fans don't need to worry yet. There's been no official launch for the logo, and if Disney Junior does use it, I suspect that it might be as a complementary abbreviated design rather than the main identity. It would make sense for use in small applications, such as social media avatars, where the existing full logo currently looks rather squished. Still, they could have tried to get the ears in.

Meanwhile, people are still debating the legibility of the D in the Disney logo. Also see our pick of the best entertainment logos and our YouTube logo history.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.