New Macy's logo commits a huge type design sin

Macy's logo
(Image credit: Macy's)

American department store Macy's is the latest brand to usher in a logo redesign that's so subtle you might not have noticed it. The new logo, above, sees the lettering made bolder and its tracking loosened up. Meanwhile the red star graphic is neatly lined up with the x-height of the brand name. But the absence of overshoots in the lettering's curves is a major type design error.

Our guide to logo design has highlighted the importance of typography when it comes to creating a brand identity, so we can see keen-eyed typographers getting irked by this oversight.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.