McDonald's coffee chain gets a (very) subtle makeover

McCafe branding
(Image credit: McDonald's)

To celebrate 10 years of serving coffee, McCafé US has given its branding a refresh. The coffee chain, which is owned by McDonald's, is set to get a bright new identity this month, and it's one of the subtlest logo changes we've ever seen.

This is probably a wise move on McCafé's part. In our guide to logo design we look at how it's important to tweak and refine a logo's typography to add personality, and that's exactly what McCafé has done.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.