New &Walsh logo pushes typography to the limits

&Walsh logo
(Image credit: &Walsh)

Sagmeister & Walsh partner Jessica Walsh has left the famous design firm to start her own agency. As of now, Sagmeister & Walsh is no more, instead Walsh's new studio will go by the name &Walsh. And, being such a prominent feature of the Sagmeister & Walsh logo design, it comes as no surprise that Walsh's new identity places a major focus on the ampersand. 

The new firm's logo (above), features a fluid, curvy ampersand shape that stands in contrast to 'Walsh', which is displayed in Milieu Grotesque’s Maison. Pushing the art of typography to new limits, the design is supported by 50 secondary ampersands, all of which will appear as bizarre, distorted versions of the logogram. The idea being to clearly and effectively communicate Walsh's goal to help brands "find their weird".

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.