The new Premier League logo is a bold move

Premier League logo
(Image credit: Premier League)

Some rebrands craft a sharp new look from minimal changes, and this is one of those cases. Many people might not even notice it, but there's a new Premier League logo for the 2023/24 English football season, and it's bigger and bolder.

The changes to the form of the lion icon itself are so slight as to be almost undetectable. The colours are a different story, introducing vibrant gradients for a bright new identity for a design that has long been in our pick of the best sports logos. But the biggest change is what's left out.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.