New Staples logo does what it says on the tin (sort of)

Staples logo

Is it a staple? Is it a table? Nope, it's the new Staples logo, which was revealed earlier this week with dramatic fanfare. The office supplies company, which currently operates over 1,500 stores in North America, revealed the new branding alongside five new internal product ranges designed to appeal to its business customers.

At the heart of the rebrand is the new symbol, which looks like a straightened out version of the staple found in the company's previous logo (below).

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.