These brutally honest logos are harsh but fair

Everyone loves a good ol' swipe at big brands, and that's probably why we love Viktor Hertz's Honest Logos project, which we discovered this week. Since 2011, the Swedish designer has been taking some of the world's biggest brands and redesigning their logos according to what they actually mean for most people. 

Most of his descriptions are harsh but fair. Netflix becomes 'Nosleepnosex', for example, the Academy Awards is transformed into the 'Annual Orgy of the white mutual admiration society' and Games of Thrones becomes 'Gore and Titties'. And there are, of course, some others that don't mention sex or body parts.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.