Toyota boldly drops wordmark in simplified new logo

Toyota new logo
(Image credit: Toyota)

Toyota has unveiled a new logo in its first redesign since 2009. Not only has the brand ditched the famous red in favour of a monochrome colour palette, it has also taken the bold step of removing its wordmark altogether – an indication of a level of brand confidence seen by the likes of Apple and Nike (read more about those in our best logos list). 

According to Dan Beckett, head of art at The&Partnership, which masterminded the redesign, the new look is focused on "bringing the brand identity up to date, but preparing it for years to come". Along with the new logo comes a bespoke typography: Toyota Type, to be used across the brand. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.