Warner Bros celebrates 100 years with a logo refresh

Warner Bros
(Image credit: Warner Bros)

Warner Bros, the home of programming spanning from Looney Toons to The Sopranos, is approaching its centenary and has celebrated with a logo transformation. The streamlined update of its time-honoured shield has been unveiled on the famous water tower in the Burbank lot in the presence of more than 500 employees – and a super-fancy Bugs Bunny. 

The original logo which must be up there with the greats (see here for our guide to great logo design), has been part of the Warner Bros brand since 1923, but has now been refreshed and modernised to take the company into its second century. Ditching the shiny gold/yellow that's been such a feature so far, the shield itself is now blue and the iconic lettering is now in a striking white.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.