Wait, so does this mean NFTs CAN be destroyed?

A photo of a Nike shoe for a Nike NFT
(Image credit: Nike)

Nike claims some online retailers are selling swoosh-branded trainers and sneakers without permission, and is asking them to be destroyed. The problem is, these are NFTs of trainers and sneakers, so how the heck does that work?

NFTs, or non-fungible tokens, are unique digital assets that are registered on a blockchain; they can't be replaced by something else which creates a scarcity. We explain it all in our feature, What are NFTs?. Generally, an NFT is immutable, which means it will exist on the blockchain forever. Which raises a big problem for brands such as Nike that want to destroy fakes.

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Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.