You need to see the original designs of these iconic logos

A shot of the original Amazon, Instagram and Apple logos on a blue background
(Image credit: Future/Amazon/Instagram/Apple)

As brands evolve and change over the years, it's only natural that their logos do too. A good logo is pivotal to making sure a brand is recognisable, but does newer necessarily mean better? 

The below Twitter thread takes a look at old vs new logos, and it's clear not everyone is a fan of the modern direction some companies are taking when it comes to redesigning their look. If you're a fan of brand identity like us, why not take a look at our pick of the best logos of all time to see some of our favourites?

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Abi Le Guilcher
Ecommerce Writer

Abi Le Guilcher is Creative Bloq’s Ecommerce Writer. With a Bachelor of Arts in Creative Design for Game and Film, Abi enjoys almost anything creative and will either be found crafting or gaming in her spare time. Her previous experience as a retail assistant at CeX means she has a wide range of knowledge in both technology and media and loves to keep up to date with the latest tech. Abi is an avid cosplayer and has most recently worked with PlayStation and Santa Monica Studio on a promotional campaign for the release of God of War Ragnarök.