Iconic Olympic pins replaced by NFTs

The Olympics comes with its own set of traditions, including the collecting of commemorative pins, which are released each time the global event is held. Usually taking the form of shiny, tangible objects, this year the ritual will be performed a little differently, with a series of Olympic-themed NFTs (non-fungible-tokens). 

Since the Japan 2021 Olympics will be held without visitors, the collecting of actual pins would have been nigh on impossible. So, the International Olympic Committee has been working with game production company nWay on a series of officially-licensed digital pins. These take the form of emblems, mascots, digital versions of collector's items and pictograms – and they all come with certificates of authenticity and scarcity. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.