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Pantone app puts every colour in your pocket

Every designer and creative director (opens in new tab) dreams of owning the full Pantone swatch book collection. Pantone Studio (opens in new tab) – a digital version of the iconic colour palette for iOS – means that you can now carry as many hues as you like in your pocket.

The new app, made in partnership with Rokkan Los Angeles, allows users to explore different colours, create their own palettes, and sample colour in the real world. Those inspired by the shades around them – be it the soft brown of an autumn leaf or the metallic shine of a new car – can now incorporate these colours into their digital workflow.

Curate your own collection of favourite colours

Curate your own collection of favourite colours

By taking a picture in the app, users can find out where the captured colours sit on the Pantone swatch, and discover their RGB, CMYK and Hex values. These colours can then be stored in a personal library, used to curate colour selections and visual palettes, and tested on graphics or interiors in the app’s ‘studio’. Colours and palettes can also be imported into Creative Cloud, shared with friends on social media or even sent to a client via email.

This article originally appeared in Computer Arts (opens in new tab) magazine issue 258. Buy it here. (opens in new tab)

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Rosie Hilder
Rosie Hilder

Rosie Hilder is Creative Bloq's Acting Editor. After beginning her career in journalism in Argentina – where her blogging prowess led her to become Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on art and design magazines, including Computer Arts, 3D World and Paint & Draw, and got the 'Apple bug' when working on US title, Mac|Life. In 2018, she left the world of print behind and moved to Creative Bloq, where she now takes care of the daily management of the site, including growing the site's reach through trying to please the Google Gods, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves ours readers as best it can. Her interests lie in branding and illustration, tech and sexism, and plenty more in-between.