I just spent the coolest afternoon ever at PlayStation's epic The Last of Us pop-up

A shot of an art pop up showing a model of a clicker from The Last of Us on a sofa covered in fungus with The Last of Us logo to the side
(Image credit: Abi Le Guilcher)

PlayStation is no stranger to ingenious marketing. I recently wrote about the stunning Live from PS5 campaign that has taken the gaming world by storm, which has seen a multitude of giant props and art installations from the world of PlayStation popping up all over the globe – from a giant console in Dubai to a 10-foot axe lodged into the streets of London. And the recent release of the HBO adaption of The Last of Us has just inspired yet another epic stunt.

Today, I got an exclusive look at the latest pop-up, in which a poor gamer succumbed to the dreaded cordyceps infection just as they were playing The Last of Us. (Terrible luck – I hope they at least got a decent PS5 deal).

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Abi Le Guilcher
Ecommerce Writer

Abi Le Guilcher is Creative Bloq’s Ecommerce Writer. With a Bachelor of Arts in Creative Design for Game and Film, Abi enjoys almost anything creative and will either be found crafting or gaming in her spare time. Her previous experience as a retail assistant at CeX means she has a wide range of knowledge in both technology and media and loves to keep up to date with the latest tech. Abi is an avid cosplayer and has most recently worked with PlayStation and Santa Monica Studio on a promotional campaign for the release of God of War Ragnarök.