Since NFTs exploded onto the digital art scene, they've been the source of considerable division due in part to their impact on the climate. And the most recent storm is directed towards Sega, which has announced its intention to start producing NFTs in the summer of 2021.
Sega delivered the information to the world via the below tweet, and it's safe to say it did not go down well with fans. Citing the video game company's history of environmental messaging (especially in Sonic the Hedgehog), tweets began to flood in accusing Sega of hypocrisy and begging it to reconsider. Unsure what it is we're even talking about? See our guide to NFTs, which explains all.
当社は、double jump .tokyo株式会社との協業による、ブロックチェーンの技術を活用したNFTデジタルコンテンツについて、2021年夏頃を目途に販売を開始します。https://t.co/b8pMW6dg9G pic.twitter.com/3idW6RI71zApril 27, 2021
In case you're not well versed in Japanese, the tweet reads as follows:
"In collaboration with double jump .tokyo Co., Ltd., we will start selling NFT digital contents that utilize blockchain technology around the summer of 2021."
Now, the problem with NFTs is that they consume a monster amount of energy in the creation process. This is partly because NFTs are part of the Ethereum blockchain and current estimations (opens in new tab) put a single Ethereum transaction at hoovering up a monster 48.14 kWh. That's about the same as a day and a half's energy consumption from one standard US household. And that's only the transaction's energy, there's still the actual production to consider, which has been likened (opens in new tab) to the equivalent to one European Union resident's entire energy consumption for two weeks.
People are angry because Sega has form as a particularly environmentally-aware company – in its game content at least. Remember Ecco the Dolphin? And the names of those Sonic levels? Oil Ocean Zone, Chemical Plant Zone to name but two. And there's the fact Sonic spends his time releasing all those poor little animals from the evil Dr. Robotnik, of course. So its fanbase feels betrayed, and has expressed as much in no uncertain terms.
As if anyone needed confirmation about thatApril 27, 2021
That same game released the year I was born.I'm 28 in June and in nearly 3 decades, I don't think the same people that were there to develop Sonic CD are still there.If any are... I doubt it's many of them or that their voices aren't powerful enough to sway a decision.April 27, 2021
However, there are some who aren't so quick to anger. Some suggest that Sega maybe planning to use another type of NFT – a BNB – which isn't so energy-heavy. Either way, given the amount of money changing hands for NFTs, it's likely Sega will enjoy a surge in revenue if it goes ahead with its plans.
In happier Sega news recently, fans found out about the early return of a favourite character in the Sonic the Hedgehog 2 film. We wonder if the Red Echidna will feature in any of the controversial NFTs.
Want to make your own digital art? You'll need one the best drawing tablets around (you don't have to sell it as an NFT).
- Is the Fyre Festival logo the most controversial NFT yet?
- The best NFT artwork created so far
- Best retro game consoles: Awesome games consoles from the past