Sega's NFT bombshell provokes fury from fans

(Image credit: Sega via @franciscoluis04)

Since NFTs exploded onto the digital art scene, they've been the source of considerable division due in part to their impact on the climate. And the most recent storm is directed towards Sega, which has announced its intention to start producing NFTs in the summer of 2021. 

Sega delivered the information to the world via the below tweet, and it's safe to say it did not go down well with fans. Citing the video game company's history of environmental messaging (especially in Sonic the Hedgehog), tweets began to flood in accusing Sega of hypocrisy and begging it to reconsider. Unsure what it is we're even talking about? See our guide to NFTs, which explains all.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.