I bet you didn't know how Android got its name

Android logo
(Image credit: Google)

Alongside logo design, brand names are one of the most vital parts of a brand identity. The conventional wisdom is that choosing the right one takes a lot of thought, but the stories behind some of the world's biggest brand names sometimes reveal apparently haphazard choices, as this Twitter thread demonstrates.

The mobile operating system Android has a suitable futuristic, techy-sounding name, but it turns out its story is more personal. Android was apparently its founder's nickname. Other random name choices mentioned in the feed below include a company name inspired by events outside of the business's control (for more stories see the best branding books and our own piece on how the world biggest brands got their names.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.