Tinder's first global ad campaign is delightfully maximalist

Image of a Tinder ad featuring a couple lying in grass with the text 'Proving astrology right'
(Image credit: Tinder/Future)

Ah, Tinder. Over the last decade, the brand has become synonymous with online dating – a world that's arguably as terrifying as it can be exciting. But in its first ever global marketing campaign, Tinder wants to move a way from the "one-night stand" perception and celebrate the many types of connection it believes are available on the app. 

Created in partnership with US agency Mischief, the 'It starts with a swipe' campaign "illustrates all the possibilities that Tinder delivers - from yes, a modern-day hook up, to relationship milestones like meeting the friends." While it'll be interesting to see whether Tinder can really shake off its "hook-up" reputation, for now we can enjoy the delightfully retro, sunkissed visuals created for the campaign. (Looking for more inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.