Netflix has a new look (and it's delightfully different)

It can sometimes feel like big brands all are all working from the same design playbook. There was a time not so long ago when pretty much every brand used the same gangly-armed cartoon people (a style officially known as 'Corporate Memphis'). So it's refreshing that Netflix's latest visual identity steers clear of tech's obsession with one-dimensional vectors in favour of something much more cinematic.

The brand has unveiled a set of new iconography designed by Koto Studios, and not only does it lean in to the brand's existing colour scheme, but it's also just plain fun. (Looking for more design inspiration? Check out our roundup of the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.