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Tote bag design error proves the power of kerning

We’ve seen some amazing examples of questionable kerning in our time – but this tote bag from online fashion store BelleChic illustrates all too clearly what can happen when designers don’t pay attention to font choice, or legibility. 

The tote is meant to say: ‘My favorite color is glitter’. Unfortunately, as Twitter users have pointed out en masse, there’s an alternative reading – and it’s decidedly different. 

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Is all publicity good publicity? We’ll let BelleChic be the judge of that.

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Julia Sagar
Julia Sagar is currently e-commerce editor for Creative Bloq and Digital Camera World. Prior to this, she was acting editor of Creative Bloq, having previously spent many years as deputy editor of design title Computer Arts magazine. She was also part of the team that launched consumer technology website TechRadar. She's been writing about art, design and technology for nearly 15 years.