Tropicana rejects 'AI' to become Tropcn

Tropicana juice bottle saying Tropcn
(Image credit: Tropicana)

Tropicana is removing the letters "AI" from some of its packaging in a bid to highlight the all-natural ingredients – and make a cheeky statement about artificial intelligence in the process.

The beverage company, probably best known for its orange juice, announced in a press conference this week that some of its juice bottles will read “Tropcn” to “celebrate the leading orange juice brand's natural ingredients." It’s not a permanent move, and nor will all of the bottles be affected, but limited-edition versions of Tropcn Pure Premium orange juice are available at CES and have been dispersed at random into stores across the US. 

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.