7 classic logos that should never have been changed

Here at Creative Bloq, we’re not against change: far from it. Every brand identity needs to evolve and change over time. So whenever a new version of a well-known logo is released, we like to give it the benefit of the doubt, especially if it follows a logo design tip from the experts.

Rather than join the inevitable knee-jerk reaction against any redesign (which is nowadays amplified beyond all proportion by social media), our attitude is to sit back and wait a while for the new design to bed in, before making a rush to judgement.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.