Hooters launches new logo

NEW LOGO: The revamped design was based on consumer research

NEW LOGO: The revamped design was based on consumer research

Hooters is one of the US's top brands and is a peculiarly American institution - a restaurant chain where a mainstream customer base, including families with children, are served buffalo wings and chilli dogs by female staff recruited largely on the basis of their vital statistics. Much like the concept itself, the company's logo design (below) served for 30 years as an example of a design that shouldn't work, but does. Now, though, Hooters has decided the time has come to update it.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.