Marvel's new sign language poster is almost perfect – apart from one tiny 'typo'

Marvel 'Echo' poster design
(Image credit: Marvel)

I'll admit that in the past I've been a little harsh about Marvel's movie posters but the most recent design to emerge from the MCU might have slightly swayed my opinion. To promote its new Disney+ series, Marvel has produced an ingenious poster design, using sign language to spell out the series title, Echo. 

Not only is the poster a positive step for inclusivity but the design is both elegant and striking, creating a unique balance of functionality and style. However, while this might seem like a definitive sign that movie poster design is on the up, ASL (American Sign Language) signers have pointed out that the design might not be as praiseworthy as it appears.


♬ original sound - Vera Goudie

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.