UK supermarket giants embroiled in bitter logo dispute

Lidl and Tesco logos
(Image credit: Lidl/Tesco)

Two supermarket giants are currently embroiled in a court battle over the use of a yellow circle. German retailer Lidl has launched a complaint against UK's number one supermarket Tesco for using a design far too similar to its own logo to promote its cheap loyalty card offers.

The design in question features a blue background with a large yellow circle in the middle, which on paper sounds remarkably close to Lidl's logo. With Lidl asserting that Tesco is trying to capitalise on its reputation as a discount retailer, as well as accusing Tesco of "deception", does it have a point? While it's clear Lidl won't be included in our best logos anytime soon, it still has a distinctive trademark.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.