Video game ads in the 90s were utterly unbelievable

Video game ads

Nowadays, video game advertising can feel pretty much indistinguishable from that of movies. We might get a trailer, complete with ultra-cinematic visuals. And, if we're lucky, a poster – which is probably a slightly adapted version of the box art. But there was a time when video game advertising was a law unto itself. 

Ads from 90s and 00s video games regularly resurface online, and for good reason – some of them are completely, utterly, absolutely bonkers. Many readers of a certain vintage will remember the grungy ads that accompanied the launch of the original PlayStation in an attempt to pitch it as a very adult console. But it turns out those are the tip of a very strange iceberg. (Looking for some more conventional posters? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.