Visa's new logo has a clever hidden meaning

A photo of promotional Visa items
(Image credit: Visa)

Visa is one of those iconic brands, with its vibrant blue and yellow logo and instantly recognisable bold Myriad font that you could spot a mile off. However, the finance giant has recently collaborated with branding consultancy Mucho to come up with a new brandmark and brand symbol. 

The new look still focuses heavily on Visa's iconic blue and yellow colour scheme, however the colour palette has been updated slightly, with the new brandmark (or wordmark) now in a new typeface and 'new blue', which is clearly brighter than its predecessor. And the tricolour brand symbol are said to represent Visa's three purposes: access, equality and inclusion.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.