Wahaca rebrand looks good enough to eat

Scaling an identity to keep up with your growth is a problem that faces a lot of brands. For Mexican restaurant Wahaca, going from a start-up to a chain meant refining its image without turning its back on its heritage, and defining its mission statement in a new logo design. No mean feat, but it's done it with style.

Launched this week, the new identity created by London studio Without sees Wahaca do away with its shabby chic aesthetic, which was once ahead of its time.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.