The Xbox logo controversy explained

Xbox logo
(Image credit: Microsoft)

There's nothing like a good logo design controversy to excite the internet, and Xbox dropped a stunner this week when it appeared to set fire to its Pride Month logo, turning it into a burning inferno. Cue headlines like 'Xbox changes Pride logo to burning fires of hell'.

Did Xbox really want to suggest that members of the LGBTQ community are going to hell? Of course not. It just committed one of those massive social media blunders that occur when a company is torn between showing social values and plugging a new product (see our pick of the best Xbox games).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.