38 standout packaging designs

16. The Lovely Clinic

SomeOne used this painterly design to represent transformation

SomeOne used this painterly design to represent transformation

London-based creative agency SomeOne created this tactile packaging as part of its branding scheme The Lovely Clinic. Faced with the challenge of branding a beauty client, SomeOne decided it was time to challenge the industry norms. “The beauty sector is awash with images of impossibly beautiful women, who hint that if it wasn't for a particular brand, they would resemble the back of an elephant rather than a glowing example of perfection,” it points out on its website. 

“We centred on the visual theme of paint – globally recognised as a way of either enhancing the existing – or a way of working with basic elements to create something astonishing,” adds senior designer Tom Myers.

17. Brandless

packaging design

Brandless trademarked the white space on its designs

US company Brandless has taken minimalism to the extreme by trademarking white space in its range of food and home items. Co-designed with Brooklyn agency Red Antler, each product is made up of a single colour with the white box design dropped on top. The text in the boxes is effectively negative space, and is readable thanks to the colour underneath peeking through. 

Interestingly, the lack of identity means that the range can dodge a fee known as Brand Tax, which means Brandless is able to sell all the products at a standard price of $3. Read more about the range here.

18. Chandon

Packaging design: chandon branding

Butterfly Canon has created some brilliant limited edition branding

After the huge success of its American Summer limited edition bottles, sparkling wine brand Chandon approached London-based agency Butterfly Canon to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept whilst replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand.

19. Nike Air

Packaging design: nike air packaging

It's certainly inventive but does it beat the classic shoe box design?

Nike Air is arguably one of the most popular sneaker designs ever released. Not content with a regular old shoebox, Berlin-based agency Scholz & Friends came up with a brand new, reimagined packaging design for its favourite trainers.

Very much taking the 'Air' aspect into account, the team placed the sneakers in an air-tight plastic bag to give the illusion of floating trainers. Highlighting the Air cushioning of the brand, this design also reduces the risk of damage when shipping.

20. Nail packaging

Packaging design:

A clever pack helps prevent any painful incidents

Designer Melissa Archer 's project manages to make a boring set of nails look sexy – getting the thumbs up from us. The simple but clever packaging hangs from the user's belt loop, providing easy access without reaching into a box, bag or pocket and being stabbed. The materials and typography used for the design adds a touch of sophistication and desirability to what would usually be thought of as a pretty mundane object.

21. McDonald's Fries

packaging design

Ben Frost puts a graphic design twist on the iconic fries packaging

How about a side of art with your burger? McDonald's packaging is as recognisable as packaging comes but artist Ben Frost decided to mix things up by drawing some famous faces as well as some pop-culture icons onto the red and yellow box.

22. Phantom Cigar

packaging design

Old naval symbols really bring out this packaging design

Here, designer Alex Pabian uses old naval symbols and a minimal design to reinvent the packaging for an exclusive brand of cigars. Alex is a Polish/South African graphic designer and art director, currently based in Miami, Florida. This project involved the redesign of the case, labels and tubes, with a vintage look and feel.

23. Onuma Honey

packaging design

This is a truly bee-autiful piece of packaging design

This offering from Japanese studio Akaoni Design is a bee-utiful example of 'less is more' when it comes to packaging. It consists of a small jar, simple stickers and classic brown paper, with an array of sweet coloured stamps to finish it all off. Art direction and design was taken care of by Motoki Koitabashi and it's clear he knows what's he doing when it comes to making a striking impact in the aisle.

24. Spine Vodka

packaging design

This vodka brand gets down to the bare bones of packaging

German designer Johannes Schulz created this inspirational packaging for Spine Vodka. "It was a private project I started after my graduation of an international communication design school in Hamburg, Germany," he explains. "Spine is a high quality product just like the design, reduced and simple with a consciously 'twist' in his message and a memorable name fitting to the project."

Integrated the spine with the ribcage to communicate a product with a 'backbone', the uniqe 3D design approach sets it aside from its 2D counterparts. "The transparent glass material stands for a product that doesn't have to hide something," Schulz concludes.

25. Allsorts Black and White

packaging designs

A new look for an old-school sweet

Back in 2014, Liquorice Allsorts had a mini facelift from Bond Creative Agency for Cloetta – a leading confectionary company in the Nordic region. The new packaging took the traditional sweets' distinctive shapes and colours and used them as the basis for a more modern design.

The agency's recent update for Cloetta's Black and White edition follows the same theme, but with the colour stripped away. "The silver print and matt finishing give a tasty touch to the functional cardboard box," says Bond.

26. Karamelleriet

packaging designs

A sweet packaging style for these caramels

Copenhagen design studio Bessermachen created this frankly beautiful branding and packaging design to reflect the handmade aesthetic of the caramel producing Karamelleriet. Creating an entirely new visual identity that contains everything from the logo to packaging to display and flyers, Bessermachen has achieved an expression that is caramel production worthy.

27. Cervecería Sagrada

Packaging design:

This packaging captures the colourful spirit of Mexican wrestlers

While Corona is probably the most recognisable beer exported from Mexico, Cervecería Sagrada is a Mexican craft beer that captures the country's colourful history and spirit in its label. Designer José Guízar was inspired by Lucha Libre wrestlers, who wear bright masks and have equally colourful personalities.

During the 1950s Lucha Libre were considered folk heroes and starred not only in the wrestling ring, but also in comic books and movies in Mexico. Guízar’s labels recreate the masks of some of the most famous and recognisable wrestlers.

28. REN Skincare

 Kangan Arora is a London-based designer with a particular flair for bold textiles and vivid prints. Global skincare brand REN brought Arora in to create Christmas gift packaging to go with the theme ‘little boxes of joy’. The studio created seven different abstract patterns inspired by traditional festive products such as wrapping paper, fairy lights and cosy textiles.  

29. Stranger & Stranger Spirit No. 13

booze packaging design

Stranger & Stranger No 13 comes boxed and bagged in retro newspaper

Beverage bottle branding guru Stranger & Stranger designed this limited edition holiday give-away liquor that features one of the most detailed labels you will ever see. The Spirit No 13 label just screams vintage and consists of over 500 words. To top it all off, the bottle is presented wrapped in a specially printed piece of newspaper that gives it what they call a 'moonshine' feel.

30. TIQLD 

TIQLD's packaging

TIQLD's packaging visualises the story that accompanies the spice blend

When planning the packaging design for spice blend range TIQLD, Alphabet used humorous illustrations to convey a playful, confident brand identity. The pouches each feature a split design capturing an unexpected combination of objects.  

“We wanted to bring the idea of making meals more bold and adventurous into the brand imagery. The structure of the illustrations combines the base ingredient that the spice works with (either meat, fish or veggies) and juxtaposes this with an unexpected abstract element that visualises the story that accompanies the spice blend,” explains Alphabet. “The stories not only represent the bold personality of the brand but also the bold flavours that they create.”

Next page: More innovative packaging designs