Supermarket splashes out on tasty new print ads

By published

Advertising agency Sancho BBDO keeps things fresh in this new advertising campaign for a Latin American supermarket chain.

There's nothing quite like a glass of fresh, ice-cold water straight from the fridge. Aware of this, Latin American supermarket Exito recently developed a special bottle with seven layers, designed to preserve the taste of the H2O inside.

In one of the best print ad campaigns we've seen in a while, advertising agency Sancho BBDO developed this clever series of ads, featuring some of the more pungent things one might keep in the fridge, including salmon and green onions, being poured into glass containers.

The message is simple. If you don't want your water to take on the taste of the contents of your fridge, keep it in an Exito water bottle.

Like this? Read these!

Have you seen an innovative print ad lately? Let us know in the comments box below...

Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Related articles