Supermarket splashes out on tasty new print ads

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Advertising agency Sancho BBDO keeps things fresh in this new advertising campaign for a Latin American supermarket chain.

There's nothing quite like a glass of fresh, ice-cold water straight from the fridge. Aware of this, Latin American supermarket Exito recently developed a special bottle with seven layers, designed to preserve the taste of the H2O inside.

In one of the best print ad (opens in new tab) campaigns we've seen in a while, advertising agency Sancho BBDO (opens in new tab) developed this clever series of ads, featuring some of the more pungent things one might keep in the fridge, including salmon and green onions, being poured into glass containers.

The message is simple. If you don't want your water to take on the taste of the contents of your fridge, keep it in an Exito water bottle.

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