McDonald's Happy Meal as you've never seen it before!

Helen Musselwhite (opens in new tab) is an illustrator based in Manchester in the UK. A creative with a particular knack for paper art (opens in new tab), she's previously worked with The National Theatre, Nokia and Stella McCartney. So, it comes as no surprise that fast food chain McDonald's snapped her up for their upcoming print campaign.

This is only the first image to be released for the campaign

This is only the first image to be released for the campaign

Helen worked with legendary advertising agency Leo Burnett (opens in new tab) to create this awe-inspiring paper illustration. The design is based around McDonald's upcoming collaboration with DK Books in conjunction with their Happy Meals.

The campaign is yet to be released to the public, so there isn't too much information about Helen's inspirations or process. We can state, though, that it's one of the most stunning print campaigns we've ever come across - and this is only the first image!

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What do you think of Helen's creation? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.