First launched back in 2000, the Nike Air Woven footwear design turned heads with its unusual textile pattern - the shoe's upper hand woven using a combination of elastic and polyester webbing to ensure the perfect fit.
This bold, vibrant print campaign is also a total head-turner and therefore fits the product perfectly. Featuring minimal text and simple trainer illustrations, the We Are Golden team ensured the main selling point - the woven material - wouldn't go unnoticed with it providing the brightly coloured, textured backdrop for each print.
[via Behance (opens in new tab)]
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