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CRACK magazine goes responsive

CRACK Magazine (opens in new tab) is a monthly paper publication and online platform that offers the latest in cutting edge music, art, reviews, and listings.

Now in its fourth year, CRACK has grown substantially in distribution of the paper and in the amount of content published online. So they asked design agency Fiasco (opens in new tab) to create a flexible site that works as a desktop and mobile website, with an easy-to-use, intuitive content management system.

New flexibility

Central to the brief was the need to increase CRACK's user retention rate and lower user drop-offs, as the rigidity of their current site was clearly limiting their growth.

The team at Fiaso worked with D:Coe Design (opens in new tab) to create a fully responsive design using a WordPress core that focuses on adaptable grid structures to show off a wealth of content, while looking smart on across different browsers and devices.

Faster load times

"The key aim for us was creating a site with lots of great content and a standout design but balancing it with fast load times and easy usability across the board," says Dan Coe, director of D:Coe Design.

Content-heavy pages use a 'lazy' load technique, whereby only the visible content is loaded. This increases page load times and again adds to a much faster overall user experience.

The backend management system works with Masonry (opens in new tab) to enable the site editors to easily add, edit, and manage large amounts of content.

It's a vast improvement on the old site, and is a great example of how print and online can combine to meet the ever-changing needs of a cutting-edge audience.

What do you think of CRACK's new site? Does it work well on your mobile device? Let us know in the comments!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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