I've just reviewed the 6 main website builders, and this is the absolute best one

Wix is the biggest name in website builders, but how does it match up to rivals? My Wix Classic review answers that question.

Wix website being edited on MacBook, in front of a window overlooking a terraced street
(Image: © Future)

Our Verdict

Wix Classic is a very capable all-in-one website builder, offering lots of customisation within a nicely intuitive interface. While time-saving AI tools handle mundane tasks, Wix Classic truly excels when it comes to design flexibility, allowing you to move elements around the page much more freely than many other web builders.

For

  • Intuitive interface
  • 24/7 support
  • Free plan

Against

  • Can't switch templates
  • Need to edit mobile site separately
  • Features may overwhelm newbies

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

If you've been searching for the best website builders, you've probably seen the word Wix pop up on Google or social media. But you may have been confused to see multiple versions: Wix, Wix Classic, Wix Studio… so which is which?

Well, as you might imagine, Wix Classic refers to the original Wix website editor. It's known for its user-friendly, drag-and-drop interface, making it accessible for beginners to build websites quickly. However, it has limitations, so in 2023 Wix launched a new editor called Wix Studio. Designed for professional web creators, agencies, and business owners who need more flexibility, control, and scalability, Wix Studio offers responsive design, improved performance, greater creative control, and access to more advanced tools. But I'll be reviewing Wix Classic here, and it remains one of (if not the) best website builder for small businesses out there.

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Row 0 - Cell 0

Light

Core

Business

Business Elite

Price (monthly):

$17 / £9

$29 / £16

$36 / £25

$159 / £119

Storage space

2GB

50GB

100GB

Unlimited

Accept payments

N

Y

Y

Y

Ecommerce

N

Basic

Standard

Advanced

Site collaborators

2

5

10

100

Advanced developer platform

N

N

N

Y

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Wix Classic score card

Attributes

Notes

Rating

Setup:

Personalised onboarding

5/5

Features:

Media handling, blogging and SEO tools

4.5/5

AI:

Contextual design suggestions

4/5

User experience:

Intuitive drag-and-drop editor

4.5/5

Value score:

Pricier basic plans than rivals

3/5

The Verdict
8.5

out of 10

Wix

Wix Classic is a very capable all-in-one website builder, offering lots of customisation within a nicely intuitive interface. While time-saving AI tools handle mundane tasks, Wix Classic truly excels when it comes to design flexibility, allowing you to move elements around the page much more freely than many other web builders.

Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.

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