Wix Studio review: build professional-quality websites that don't immediately scream "template"

This polished platform bridges the gap between drag-and-drop simplicity and professional design control. But is it good to use? My Wix Studio review answers that question.

Photo of Wix Studio interface on laptop
(Image: © Future)

Our Verdict

Wix Studio is a polished step up from classic Wix, targeting creatives who crave design flexibility without coding headaches. In other words, it bridges the gap between basic web builders and highly technical platforms. The templates look modern and less cookie-cutter, and this — together with smart AI, robust ecommerce, and collaborative tools — make it a strong contender for freelancers, agencies, and small businesses. If Squarespace feels too basic and Webflow too daunting, Wix Studio hits a sweet spot.

For

  • Superior templates
  • Sophisticated tools
  • 3 ways to build your site

Against

  • Design freedom not unlimited
  • Template switching restrictions
  • Can be expensive

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

Let's get one thing clear from the start. Wix Studio is not the same as standard Wix; what's often called Wix Classic. This newer, more advanced platform represents a significant departure from the company's traditional drag-and-drop website builder, positioning itself as a serious contender in the professional web design space (get the full differences between Wix Classic vs Wix Studio).

Unlike Wix Classic, which focuses on simplicity and broad appeal, Wix Studio targets creative professionals, agencies and businesses that need more sophisticated design capabilities without diving into custom code.

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Header Cell - Column 0

Light

Core

Business

Price (monthly)

$21 / £17

$36 / £29

$45 / £36

Price (annual)

$11 / £9

$20 / £16

$31 / £25

Storage

2GB

50GB

100GB

Video hours

30 minutes

5 hours

10 hours

Ecommerce

Basic

Standard

Advanced

Collaborators

2

5

10

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Wix Studio score card

Attributes

Notes

Rating

Setup:

Straightforward onboarding

5/5

Features:

Comprehensive toolset

4/5

AI:

Helpful text generation

3/5

User experience:

Clean interface

4/5

Value score:

Competitive pricing for its sophistication

4/5

The Verdict
9

out of 10

Wix

Wix Studio is a polished step up from classic Wix, targeting creatives who crave design flexibility without coding headaches. In other words, it bridges the gap between basic web builders and highly technical platforms. The templates look modern and less cookie-cutter, and this — together with smart AI, robust ecommerce, and collaborative tools — make it a strong contender for freelancers, agencies, and small businesses. If Squarespace feels too basic and Webflow too daunting, Wix Studio hits a sweet spot.

Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. 

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