A website builder for artists is now almost as essential as any tool you might use for creating your art. Even if you work exclusively in physical media and haven't stepped into the digital realm on the creative side, in most cases you'll still need a website to present your work to the world and allow potential clients and gallery owners to find your contact details.
By choosing the best website builder for artists, you can take some of the heavy lifting out of creating a website so that you can focus on your work. Most of the best website builders for artists are easy and intuitive to use and require no knowledge of coding, but there are a lot of them out there to choose from.
In this guide, we wade through the marketing spin and technical jargon to help you choose the best west website builder for artists available today. We explore the pros and cons of each option and all the details you need to make the right choice. If you can't find what you're searching for here, make sure you take a look at our more general guide to choosing the best website builder for a broader range of options.
The best website builder for artists
There’s a good reason why the best galleries in the physical world are carefully curated with lots of empty space. As an artist, you always want your work to be displayed in the best possible light, and giving each painting or sculpture the visual room it needs to breathe helps achieve that. Squarespace is the website builder that comes closest to reproducing that online. Thanks to its focus on the creative community, we think it's the overall best website builder for artists who want to wow potential customers with their digital portfolio.
While most web builders are aimed at small business owners, Squarespace has creatives in mind. Its stunning templates offer lovely layouts, all meticulously crafted by professional designers. It also has you covered if you want to add a blog or add an online store to sell your prints.
Like all of the web builders on our list, Squarespace allows you to build a website without knowing a thing about coding. Simply drag and drop your own images and text into your chosen template. If you need to customise the template, it's fairly straightforward, although it might seem a little bit more fiddly than other web builders on this list, such as Wix. There is a bit of a learning curve, but Squarespace offers useful prompts wherever you hover your cursor, and the way it works can generally be mastered in an hour or with a bit of concentration. It's certainly worth it because you'll be rewarded with a smart, professional-looking website that’s likely to make a good impression on the public.
Squarespace doesn’t offer a free plan, and it's one of the more expensive web builders on our list. But given how effective its templates are, we think it’s worth paying for if you can afford it. There’s a 14-day free trial, with no credit card needed, so you can try it out before you commit.
Wix is a website builder that focuses on small businesses of all kinds, from plumbers to lawyers. It doesn’t aim to appeal to artists specifically, and its templates tend to be functional rather than particularly elegant or attractive. However, that doesn’t mean artists should ignore it. Wix is number one on our list of general best website builders, and it has a lot to offer.
Perhaps the most appealing feature is that Wix's drag-and-drop editor is super-easy to use, even for beginners. It offers more than 500 templates, with a lot of art-focused templates to choose from, including ‘Illustrator Portfolio’, ‘3D artist’ and ‘Graphic Artist’. If that still seems like hard work, you can use Wix ADI, a system based on answering questions that's similar to that offered by Jimdo (see below).
The biggest selling point for many artists, however, is that Wix's prices are generally lower than those of its competitors. There’s even a ‘Free forever’ level that will get you a basic website for zero money, although that option comes with ads and limited features. To get a feel for what Wix is capable of, you can see a selection of artist websites created with its web builder here.
Artists are known for being perfectionists, so chances are you might be looking for something that offers you more control over the look and feel of your site. If you want an option that goes beyond basic template-driven layouts, you might prefer Voog, particularly if you have some experience of web building and don't mind investing some time in it.
Voog only offers a limited number of templates, but they're very well-designed and look sharp on all screen sizes and devices. The big advantage is that they offer a huge range of options for customisation, especially when it comes to blogging and ecommerce features.
You still don’t need any technical knowledge to use these, although if you are a developer there are some cool database and API tools that will help you tweak things further. If you get stuck, customer support is available 24/7 via live chat, email, and phone.
Another standout feature of Voog is that you can easily set your site to be available in multiple languages. You can either trigger the language to change automatically depending on location, or allow your visitors to pick their preferred language from the menu. Either way, for any artist wanting to promote themselves and their work beyond the English speaking world, this could be a valuable addition that might allow you to expand your reach.
If your main objective is to sell your artwork online, we’d recommend considering Shopify, a website builder that focuses specifically on creating online stores. Shopify has become the gold standard in ecommerce web builders. It boasts some beautifully designed templates, and the drag-and-drop system is very easy to use
Most of the templates aren’t free, and the service as a whole is one of the more expensive website builders on our list. However, if you're serious about online sales, Shopify should prove to be worth the investment over time. It offers excellent technical support that suggests the company really does care about its customers. The payment system works very smoothly in practice, and you get a huge range of options for customising your store in a way that suits your needs.
All of this is irrelevant if you only plan to sell the odd print every now and again. In that case, you're probably better off with a basic website and taking orders by email. But if you’re serious about gaining regular sales of your art, Shopify has everything you need. You can learn more about selling artwork on Shopify in this blog post.
If you're an artist who prefers to steer clear of digital technology, you might get on better with Jimdo. It provides a guided walkthrough to help artists build their first website. You can even start creating your site without committing any money or supplying a credit card: just choose the ‘free’ option when you get to the payment page.
Jimdo will ask you a series of questions about what you want your website to do. You can respond to (or skip) a series of prompts that make it super-easy to do things like change the fonts and add your own images and text.
This guided approach makes Jimdo a good option for those who have no experience of building a site and for whom a template platform like Squarespace still feels a little overwhelming. Having said that, it isn't only for timid newbies. If you do know something about how to code, you can installs widgets that allow you to modify the HTML and CSS of the templates.
Jimdo isn’t perfect. There’s no live chat or phone support, only tickets; and you can't expect the fastest response to them unless you’re on the most expensive plan. Its templates are also pretty basic and not exactly beautiful. That said, if you want to set up a website quickly and with the minimum of fuss, Jimdo can certainly deliver that.