Typographic hierarchy: what is it and how can you use it?

letters of the alphabet in distressed type
(Image credit: Shanina via Getty Images)

Typography is like a second language communicating on a subtler level beyond your actual words. The actual content is what you say, but typography is the first impression of how you say it.

Typography creates an experience before users have even read a single word or clicked a menu button. Typography doesn't just tell a story, it creates an atmosphere and emotional response in the same way as a tone of voice. If all visual elements of a web page design factor into the user experience, then of course typography will make a huge impact, especially on content-heavy sites. Poor or lacking typography will be just as repulsive to readers as glaring grammar errors.

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Jerry was a content strategist at wireframing and prototyping app UXPin, where he developed in-app and online content. Sadly, he passed away in April 2018.